刘丽玲 Liu Liling
南京师范大学幼儿园园长
南师大幼教发展中心课程研发部副主任
幼儿园环境设计的思与行
Thinking and practice in environment design of kindergartens
内容摘要:环境是幼儿园重要的教育资源,《幼儿园教育指导纲要》中提出:应通过环境的创设和利用,有效地促进幼儿的发展。影响幼儿园环境设计的因素很多,需要处理好审美性与教育性、成人设计与儿童参与、空间布局与材料提供等关系,使得环境中的空间、设施设备、活动材料等等都有利于引发幼儿积极参与和主动探索的欲望。而因地制宜是幼儿园环境设计的重要原则。环境设计前需要对幼儿园现有空间进行不断地审议,最大限度挖掘。
Abstract:The environment is an important educational resource for the kindergartens, The Directive Outline of Education in Kindergartens put forward: Environment shall be designed and used to promote the effective growth of pupils. There are many factors that affect the kindergarten’s environmental design, the relations like aesthetic nature and education, design of adults and participation of children, the lay out of the space and the material provision shall be handled in appropriate ways to make the space, equipment, activity materials in that environment be good for the active participation and exploration of the children. Adjusting measures to local conditions is an important principal during the environmental design of the kindergartens. Before the design, the designer shall have a constant deliberation on the kindergarten’s present space to have an utmost excavation.
关键词:环境设计、儿童教育、设计原则
Keywords:Environment design, Child education, Design principles
萨兴联 Sa Xinglian
南京林业大学艺术设计学院讲师
研究方向:视觉传达设计/设计历史与理论
元本如此——基于设计语境下的儿童绘画实验
This is “Yuan Ben”( initial text) ——Children's Painting Experiment Based on Design Context
内容摘要: 元,意指初始、源头,也可说孩童的元气满满;本,指文本,指描述。我的实验教学首先考虑的是一些儿童本能的表达,比如性别的、有限经验的、受到媒介的信息影响触发的绘画行为,其次考虑的才是技术与方法,比如关于绘画情境导入的方法研究;关于创作的过程控制的研究;关于合作的多样性与可能性等。在此基础上,我和姚翔宇老师商议了“元本”这样一个展览主题,并围绕这一主题整理了带有实验性质与设计认知教学目的的儿童绘画作品,尝试寻找设计语境下儿童绘画的选题、呈现与意义。
Abstract:In Chinese, Yuan means initial and source, and also can be explained as energetic children; Ben, refers to the text and the description. I consider the expression of children’s instincts primarily in my experimental teaching, such as gender, limited experience and painting behavior triggered by the influence of media information. Next come the technology and methods including methodological research on the introduction of painting context, research on process control of creation and diversity and possibilities of cooperation. On this basis, I discussed with Yao Xiangyu about the exhibition theme of “Yuan Ben”, and organized a series of children’s paintings containing experimental teaching spirit and the purpose of design cognition teaching. We are trying to discover the topic, the presentation and the meaning of children’s painting in the context of design.
关键词:儿童本能、设计认知、展览、儿童绘画
Keywords:Children’instinct, Design cognition, Exhibition, Children’s painting
丹尼尔•赫帕茨 Daniel Huppatz
澳大利亚斯威本科技大学设计学院副教授
design history 编委
研究方向:设计史与设计理论
From Bricks to Brick Worlds: Lego’s Design for Children
从小砖块到建造世界:乐高的儿童设计
Abstract:Perhaps Denmark’s most successful design icon is the humble plastic brick produced by Lego. Founded in 1932 by Danish carpenter Ole Kirk Kristiansen, the Lego Group is now one of the world’s largest toy manufacturers and each year, billions of its plastic bricks are exported to more than 130 countries around the world. In this talk, I examine Lego’s historical shift from the design and manufacture of physical bricks to virtual “brick worlds” in video games and films. The company’s success is founded not only on their design of physical toys, but in interactive storytelling that enables creativity and stimulates children’s imaginations.
内容摘要:丹麦最成功的设计标志,可能就是由乐高公司生产的不起眼的塑料积木了。乐高公司由丹麦的一位名叫克里斯坦森[Ole Kirk Kristiansen]的木匠于 1932 年创办,现在已经是全世界最大的玩具制造商之一。每年这家公司生产数十亿的塑料积木组件,出口到全世界 130多个国家。本研究梳理了乐高公司从设计与生产实体积木,到生产视频游戏与电影中的虚拟“积木世界”的历史性转变。这家公司的成功,不仅仅基于他们对实体玩具的设计,更在于那些能够激发儿童想象力与创造力的互动式的叙述故事的方式。
Keywords:Lego, Design for Children, Storytelling, Interaction
关键词:乐高、儿童设计、叙事性、互动
胡智义 Joseph Foo
马来西亚 3nity、3x International 联合创始人
Building hope
营造希望
Abstract: Building hope: Touch on the story of two communities which i encountered and worked with in recent years (hill-tribes’ orphans in northern Thailand and children of the untouchables (lower caste) community in Milache, Nepal) and discover how we work & learn from these two communities in the process of building hope.
1. Dhammagiri – building hope for the hill tribes children of northern Thailand
2. ABC, A book & chocolate – a library project for the children of Milache, Nepal
内容摘要:这一话题将探讨的,是本人近年来在工作中接触到的两个群体,其一是泰国北部山区的孤儿,其二是尼泊尔 Milache 地区的“不可接触者”(在种姓制度中处于最底层的人群)的孩子们。我想探讨的是,我们能够在营造希望的过程中,如何工作以及如何向这个两个群体学习。与此相关的两个计划是: 1. Dahammagiri——为泰国北部的山区儿童建造希望
2. ABC,一本书与巧克力——尼泊尔 Milache地区的孩子们的图书馆计划
Keywords:Disadvantaged groups, Children, design for care, Design project
关键词:弱势群体、儿童、设计关怀、设计项目
安尼尔·库玛·古普达 Anil K Gupta
印度管理学院教授
研究方向:社会设计
Empathetic designs for frugal & inclusive innovations
经济创新与通用创新的共情设计
Abstract:Adding new features, forms and functionalities to enrich the choices of existing customers has been a major occupation of designers. Nothing wrong with it so long as generates more value, less or no waste and saves energy, adds to the efficiency. But then if in the process, the unmet needs of disadvantaged sections of society remain unmet; social harmony may be impaired.
The Honey Bee Network has tried to look at the problem from a different end during the last thirty years. It began to scout, spawn and sustain solutions developed by common people, students and children. Design is a weak link and I invite design schools, students and faculty to join this transformative empathetic journey of co creation with communities around the world, in china, india and africa etc.
内容摘要:对于设计师来说,通过添加新的造型、装饰、特征来丰富现有客户的选择是一项主要的工作任务。只要能够产生更多的价值,减少浪费,节省能源,提高效率,那这么做也没有什么错。但如果在这个过程中,社会中弱势群体的需求没有能够得到满足,那么还是会影响社会的和谐。
“蜜蜂”网络过去三十年来一直致力于从不同的角度关注相关的问题。它开始搜寻、孵化且支持那些由普通人、学生和儿童发展出的设计方案。设计本身的链接能力是不够强的,因此我邀请设计学校、学生以及相关专业机构,与中国、印度、非洲,以及全世界的团体共同创造这段充满转机的共情之旅。
Keywords:Empathetic designs, Design value, Communities, design cooperation
关键词:共情设计、设计价值、团体、设计协作
张立艳 Zhang Liyan
天津财经大学创新与创业研究中心教授/博士生导师
研究方向:民间创新研究
设计与大学创新创业教育改革——以天津财经大学创意实现工厂为例
Design in Innovation and Entrepreneurship Education —— An Innovation Workshop of Tianjin University of Finance and Economics
内容摘要:为了更好地开展创业基础课与创新创业实验班的教学工作,促进创业项目的出现,天津财经大学创新与创业研究中心建设了创意实现工厂(包括与此配套的商店)。这个创新创业平台可以实现十几种生产技术,例如数码打印、绣花、缝纫、激光雕刻、包装打样、皮具生产、热转移等。在项目的准备与试运行期间,我们深刻体会到“设计”的重要性,同时也发现大学的设计专业的学生其设计作品缺乏多样化的设备供学生进行效果测试。鉴于此,1、在各种创意实现设备不断出现的当今,设计是创新创业教育的根本与出发点;2、创意实现工厂中需要设计专业的学生进行产品设计,同时,这些学生也需要创意实现工厂的各种设备测试自己设计的效果;3、创新创业教育中的“设计”不仅包括产品等具体设计,还包括项目、事件等的“顶层设计”。
Abstract:The Center for Innovation and Entrepreneurship, Tianjin University of Finance Economics, has set up an innovation workshop recently. Based on the equipment of the workshop, more than a dozen of production techniques can be applied. The techniques are such as digital printing, embroidery, sewing, laser carving, packaging proofing, leather production and so on. In the process of running the workshop, we realized the importance of "design" in the university innovation and entrepreneurship education. Meanwhile, we also found that both the students and the professionals need diversified equipment to test their ideas. Therefore, we argue: 1. Design is the fundamental and starting point of innovation and entrepreneurship education; 2. An innovation workshop is a good platform of upgrading university innovation and entrepreneurship education; 3. The concept of design is not only about the specific design of products, but also the design of a start up.
关键词:创业平台、创意实现、设计创新、创新教育
Keywords:Platform for business startups, Innovation workshop,Design innovation, Creativity education
祝 帅 Zhu Shuai
北京大学现代广告研究所所长
北京大学新闻与传播学院研究员/博士生导师
研究方向:广告学/视觉传播与文化研究
朱盈臻 Chu Yingchen
北京大学新闻与传播学院 2017 级硕士研究生
西方儿童广告研究的学术趋势及其反思(2010 年至今)
Study and Rethinking on the Academic Trend of Western Advertising Research on Children (Since 2010)
内容摘要:有关儿童产品或针对儿童的广告作为现代广告中的一个重要分支,一直是国外广告学界关注的焦点。近年来,随着信息技术与媒体环境的变化,儿童广告的发展出现了与以往不一样的特点,关于儿童广告的研究也呈现出了新的学术趋势。本文基于 2010 年以来英语世界中儿童广告研究论文,对 2010 年以来西方儿童广告相关研究进行学术史梳理,对西方的儿童广告研究角度、趋势与存在问题进行总结与分析,并对其研究问题、研究方法与存在不足展开思考,以期为日后进一步的讨论提供参考与借鉴。本文既能够对还存在诸多空白的中国儿童广告相关研究提供参照,也将对中西广告研究方法差异的对比提供借鉴。
Abstract:As an important branch of modern advertising, the advertising on children's products or for children has always been the focus in the foreign advertising academic circles. In recent years, with the change in technology and the media environment, the development of children's advertising is different from the past. The research on children's advertising has also presented a new academic trend. Based on the research papers on children's advertising in the English-speaking world since 2010, this paper teases the academic history of Western children's advertising research since 2010, summarizes and analyzes the perspectives, trends and problems of children's advertising research in the West. This article also analyzes the methods and the existing problems in the papers, in order to provide reference for further discussion in the future. This article can not only provide reference for the research on Chinese children's advertising, but also provide a reference for the comparison of Chinese and Western advertising research methods.
关键词:西方、儿童广告、广告研究学术史
Keywords:The West, The Advertising for Children, Advertising research, Academic history
中国设计学青年论坛总策划:邬烈炎
中国设计学青年论坛组委会:吴海卓 蒋杰 李永清 张卫军 熊嫕 周庆 曹景德
第8届中国设计学青年论坛
顾问:许平 李立新
策划:熊嫕
策展:萨兴联 姚翔宇
视觉设计:姚翔宇
制作:任钰 吴采恩 周易 王沙沙 蔡培 冯雨昕
执委会:黄厚石 倪玉湛 蔡淑娟 孙海燕 赵泉泉 边千慧 曲艺 夏翔
文本会务:刘畅 顾秋红 蒋丰 崔斯盈 徐智惟 董昌恒
编辑:许璐
合作媒体:江苏电视台、新浪网、腾讯网、南京日报、图灵创意互联